As websites become an increasingly important part of any company's marketing plan, it is becoming more vital to understand how best to take advantage of the format and the technology. Search Engine Optimization, or SEO, is the process which gives your website an edge when it comes to utilizing the benefits of the search engine format. What SEO attempts to do is to improve your search engine ranking, through various methods, including correct coding, usability, attractive design, and relevant content on each page.
There are companies that offer SEO services for your website, bringing a range of expertise and knowledge into how to improve your page ranking and search engine placement. One important strategy is link development. This is where you look to have as many quality incoming links as you can get towards your website. These are looked on very favorably in search engine technology, and the more you can get, the higher your site will be ranked.
This is one of the cornerstones of the Google algorithm in determining search engine placement and page ranking, and is something that the search engine "spider" looks for when it indexes websites. The goal for any serious company is to use these techniques to gain a top 10 ranking for their website. This enables your site to be seen by as many people as possible when they search for selected keywords that relate to your website.
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There are also placement services which make the same claims as SEO services, but often, these services include such practices as keyword-stuffing and link farming, both of which are frowned upon by most search engines. Good Search Engine Optimization, relevant content and keyword density are the keys to good search engine placement and page ranking. There is no real need for any business with a website to stray too far from these foundations.
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